Balanced fees designed to work in your favour — ensuring your property gets full attention, strong marketing, and expert negotiation for the best possible return on your sale.
Every seller pays a selling fee — but not every agent earns it.
The difference is in what you get for what you pay.
Selling a home isn’t just about listing it; it’s about knowing the market, positioning your home to attract the right buyers, and negotiating the best deal. With over 30 years of experience, I’ve mastered these skills to make sure my clients get top prices for their homes and avoid the common pitfall of underselling.
The fear of underselling is real. No one wants to walk away from a sale feeling like they left money on the table. This is where my negotiation skills come into play. It’s not just about getting the most money; it’s about understanding what both buyers and sellers want, reading the situation, and knowing when to push or hold back. My years of experience mean I know how to navigate these talks successfully, making sure you get the best deal possible.
In Western Australia, most real estate commissions sit between 1.8% and 2.2% of the selling price, plus standard government charges.
I position myself within this range — offering exceptional service, strong results, and complete transparency, without overcharging.
Some smaller agencies or solo operators may promote lower fees — typically 1.4% to 1.8% — but before you compare numbers alone, consider what you’re actually getting for that price.
Lower-cost options often lack the marketing resources, support, and negotiation experience required to achieve a premium outcome.
And when every extra dollar matters, saving a fraction on fees could cost you thousands on your final price — meaning a cheaper fee can quickly become an expensive mistake.
Working under the Ray White banner means more than just a name — it means access to the best tools, support, and buyer reach in the industry.
From cutting-edge marketing technology and real-time campaign updates to one of the largest buyer networks in the country, this partnership ensures your property gets maximum exposure fast.
It’s a powerful combination — personal service backed by industry-leading resources — designed to help your home stand out, attract competition, and achieve the best possible result.
“That’s a key part of my expertise. I assess your property’s unique features, the target market, and current market trends. Based on that, I recommend the best photographers, digital marketers, or staging experts to showcase your property in the most appealing way. Every decision is tailored to maximize your property’s value. Do you have any specific marketing needs or concerns?”
“I completely understand. My strategy is to strike a balance between timing and maximizing your return. By choosing the right marketing services and pricing the property strategically, we can create demand and attract offers that meet or exceed your expectations. Would you be open to discussing a pricing strategy that aligns with your goals?”
“Fantastic. We can look at comparable sales in your area to determine a competitive yet profitable price. From there, I’ll recommend a tailored marketing plan that includes the right mix of online and offline strategies to attract qualified buyers quickly. Does that approach sound like it would meet your needs?”
“That’s a fair question. In Western Australia, the average success fee is typically between 2% and 3% of the selling price plus government fees. You might come across some small discount operators offering rates between 1.4% and 1.8%. However, even those lower rates are still a significant amount for what they can provide, often without the necessary resources or support to truly maximize your sale price. I position myself in the middle of this range, offering you a balance of competitive pricing and high-quality service backed by a large company with exclusive resources. This approach ensures that you get the best value and the best results.”
“Exactly. By leveraging the resources of a large company, I can provide a level of service and support that smaller or less experienced agents simply can’t match. My focus is on delivering real value by ensuring your property stands out and attracts the right buyers. Is there anything else you’d like to know about the process?”
“That’s completely understandable, and I’m here to make sure you feel confident every step of the way. If you have any specific questions or concerns, we can go through them in detail. My goal is to make the process as smooth and successful as possible for you. What would help you feel more confident moving forward?”
“I can certainly walk you through the process. Typically, after we agree on a marketing plan and price, we’ll launch the campaign, which includes photography, online listings, and open houses. We’ll monitor buyer interest closely and adjust as needed to keep things moving. I’ll keep you updated regularly, so you’re never in the dark. Let’s discuss your ideal timeline, and we can tailor the plan to fit.”
“That’s a realistic timeframe, especially if we start preparing now. We can begin with an initial consultation to assess your property’s readiness for market, then move into the marketing phase. I’ll handle the details to ensure everything is on track for a successful sale. Shall we set up a time to discuss the next steps in more detail?”
“Perfect. I’ll prepare some insights and recommendations specific to your property so we can make the most of our meeting. Looking forward to working with you to achieve the best possible outcome!”
Clarity starts with knowing where you stand
Understand what really drives success
Turn your home from "lived in" to "in demand"
Put your property in front of the right buyers
Where strategy meets negotiation
See what's possible when every step works together
Ready when you are. No pressure.
