A Testament to Dedication and Strategy. How a Commitment to Detail and Strategic Staging Turned a Potential Challenge into a Remarkable Success.
When the owners of 134 McGilvray Avenue, Noranda first considered selling their home, they faced a significant concern. Having purchased the property just a year earlier, they were worried that the costs associated with buying—such as stamp duty and settlement fees—might result in a financial loss upon resale. This apprehension was understandable, and they knew they needed a strategic approach to ensure a successful outcome.
During my initial inspection, it became clear that while the home had many desirable features, it needed some tender loving care (TLC) to truly shine. The existing furniture, though tasteful, didn’t quite complement the home’s style. Moreover, the outdoor spaces—arguably one of the property’s most attractive features—were not being showcased to their full potential. I suggested to the owners that they consider vacating the property so we could fully stage it, allowing us to present the home in its best possible light. Their commitment to achieving the best result was evident as they quickly agreed to this plan.
The owners’ dedication to the process was nothing short of extraordinary. They put in an immense amount of effort to ensure that every aspect of the home, particularly the outdoor areas, was presented to perfection. They meticulously prepared the gardens, both front and back, ensuring they were lush and inviting. The alfresco area, already a great space, was enhanced to create an outdoor living experience that potential buyers could easily imagine themselves enjoying.
To elevate the presentation further, we installed numerous external garden spotlights that illuminated the outdoor spaces beautifully. The pool area, already a highlight of the property, became a stunning focal point during twilight viewings. The combined effect of the owners’ hard work and strategic staging transformed the home into a showpiece that captivated everyone who walked through the door.
Understanding the importance of visibility, I designed a comprehensive marketing campaign that targeted the right buyers—those who would appreciate the home’s unique qualities and the lifestyle it offered. The twilight viewings, in particular, were a resounding success, attracting a large number of interested buyers. The atmosphere created by the outdoor lighting, combined with the home’s impeccable presentation, made a lasting impression on everyone who attended.
The culmination of this effort was a sale that exceeded the owners’ expectations. The property sold that very evening, and the final price achieved not only covered the costs of buying but also provided a solid return on investment. The owners’ commitment to the process, especially their focus on enhancing the outdoor areas, played a pivotal role in this success.
The sale of 134 McGilvray Avenue is a perfect example of how dedication, attention to detail, and strategic marketing can turn potential challenges into triumphs. The owners’ hard work, combined with a well-executed plan, ensured a fantastic outcome, proving that with the right approach, even the most daunting concerns can be overcome.