FROM GREGORY’S DESK
Let’s give the right buyers a reason to see your home.
When we sit down to talk about selling your home, one of the first things I want to know is what you enjoy about living there.
You might tell me about the morning sun in the kitchen. How quiet the backyard is. Or how handy it is to walk to the shops.
These things matter. They could be exactly what your next buyer is looking for.
And that is where I start with your marketing.
What would make someone choose your home?
Before we take the photographs or write the advertisement, I want to understand what makes your home appealing.
A family might love the separate living areas. A couple looking to downsize might appreciate having less garden to maintain. Someone who works from home might see the spare room and think, “Finally, somewhere I can close the door.”
The same home can appeal to different people for different reasons. My job is to bring those reasons to their attention.
You might wonder, “Won’t buyers see all that in the photos?”
Some will. Others might scroll straight past.
That is why we need to think carefully about what we show first and what we say about it. If your backyard is a real highlight, I want buyers to notice it. If the layout offers something useful, I want them to understand it.
There is a difference between saying “two living areas” and explaining that the children can watch a movie while you enjoy a quiet conversation in the other room.
One tells buyers what is there. The other helps them picture living in it.
How do we reach them?
Some buyers spend their evenings looking through property websites. Others notice a video on social media. Some open an email because a particular home catches their eye.
And some have already told me what they are looking for.
If your home could suit them, I can pick up the phone and explain why they should see it.
That is why I use different ways to promote a property. Buyers do not all look in the same place, and they do not all respond to the same thing.
But I also want every part of your marketing to have a purpose.
The photographs should make people want to look closer. The floor plan should help them understand the home. The video should give them a feel for the spaces. The wording should explain what makes it worth a visit.
It all needs to work together.
What happens after they notice it?
You might have plenty of views online, but what happens after that? Are people asking questions? Coming to the home open? Arranging a second look?
Those are the conversations I want to have.
When someone enquires, I want to know what caught their attention and what they need in their next home. Sometimes a short conversation brings out something important that they missed in the advertising.
It also helps me give you useful feedback. You deserve to know more than how many people clicked on a photograph.
You want to know whether buyers are interested, what they like and what is holding them back.
Let’s start with your home
When we talk about marketing your home, we will talk about more than where to advertise.
We will talk about who could want it, what they might love about it and how I can help them see that.
Your home does not have to appeal to everyone. But we do need to give the people it could suit a good reason to come and see it.
If you are thinking about selling, let’s have a conversation about what makes your home worth noticing.
Gregory Swiatek
Your Ray White agent
