When the owners of 58A Homer Street, Dianella, decided it was time to sell, they faced a significant challenge. Their 4-bedroom, 2-bathroom property, which included a home theatre and a large open-plan design leading to a stylish alfresco living space, had served as a rental for years. While the location was excellent, the home was in need of some TLC to attract the right buyers and achieve its true market value.

A PLAN FOR SUCCESS

Understanding the potential of the property, I worked closely with the owners to bring it up to the standard it deserved. The first steps involved a thorough cleaning and fresh coat of paint throughout the house. Recognizing the importance of presentation, I also recommended professional staging to highlight the home’s spacious layout and modern features.

THE TWILIGHT VIEWING THAT CHANGED EVERYTHING

We launched the campaign with a twilight viewing, an evening that truly showcased the home’s ambiance and charm. The response was overwhelming. Buyers were queuing to get inside, eager to explore the possibilities of making this house their home. The buzz generated was electric, with strong interest from both local buyers and those from further afield.

THE POWER OF NEGOTIATION IN A MULTI-OFFER SITUATION

The strong interest in the property led to a competitive multi-offer situation, a scenario where the importance of skilled negotiation truly comes to the fore. With multiple parties keen on securing the home, it was crucial to navigate this complex landscape to maximize the outcome for the sellers.

I worked meticulously to manage the offers, ensuring that each potential buyer had the opportunity to present their best possible bid. In a multi-offer scenario, it’s not just about accepting the highest offer; it’s about understanding the terms, conditions, and financial capabilities of each buyer. I took the time to negotiate effectively, balancing the sellers’ desire for a top price with the need for a smooth, timely sale.

This strategic approach paid off. By carefully negotiating and pushing each offer to its maximum potential, we were able to drive up the final sale price, achieving a record in the area for this type of property. The winning bid came from a buyer in Melbourne, who recognized the true value of the home and was willing to outbid local competitors to secure it.

A RECORD-BREAKING RESULT

The competition was fierce, but through skilled negotiation, the property was sold at a record price, setting a new benchmark for similar properties in Dianella. The outcome left the owners thrilled, knowing they had secured the best possible result.

CONCLUSION

The success of 58A Homer Street, Dianella, is a testament to the power of strategic preparation, expert marketing, and, crucially, the ability to negotiate effectively in a multi-offer situation. If you’re considering selling and want to ensure you get the best possible outcome, let’s discuss how we can leverage these strategies to replicate this success for you.