Overview

The property at 125 Benara Road, Noranda, was more than just a house; it was a family home filled with many years of memories. The owners, having lived in this 3/4 bedroom, 1-bathroom home in Noranda for a long time, faced the emotional challenge of selling a place that had been the backdrop of their lives. Situated on an 811 sqm corner block at a busy Noranda intersection, the property was a prime candidate for family investors looking for potential in a growing area. However, it needed significant updates to meet modern buyers’ expectations.

Initial Condition and Challenges

The Noranda home, though structurally sound, had aged with time. The decor reflected the tastes and styles of the past, with furniture that, while nostalgic, wasn’t suitable for the current market. The home’s original lace curtains and older furnishings added to the dated feel, which could potentially deter buyers looking for a more contemporary space. Additionally, the garden required a tidy-up, and some exterior repairs were necessary to make the home presentable.

Strategic Recommendations for 125 Benara Road, Noranda

To maximize the property’s appeal and achieve the best possible sale price, I advised the owners to make several key improvements:

1. Furniture Removal: All existing furniture was removed from the home. While it held sentimental value, it did not align with the tastes of modern buyers and made the home appear older than it was.
2. Repainting and Repairs: The entire house was repainted in neutral tones, which immediately brightened the space and gave it a fresh, clean look. Additionally, the damaged eaves were repaired, enhancing the exterior’s overall appearance.
3. Garden Maintenance: The garden was tidied up to create a more welcoming outdoor space. Overgrown plants were trimmed, and the lawn was refreshed, making the home’s curb appeal much more attractive.
4. Digital Staging: As the home was now vacant, we opted to digitally stage it. This allowed us to showcase the property with modern furniture and decor, giving potential buyers a vision of what the space could look like with their personal touch. Digital staging provided flexibility and allowed us to present the home in various styles, appealing to a wider range of buyers.

Marketing Strategy for 125 Benara Road, Noranda

With the property physically and digitally transformed, we launched a comprehensive marketing campaign that combined the latest digital techniques with traditional methods. The campaign included:

• Professional Photography: High-quality images were taken to highlight the home’s best features, both inside and out. The digitally staged interiors were a key focus, showing off the potential of each room.
• Digital Marketing: The property was listed on all major real estate websites, complete with the staged photos. We also utilized social media platforms to reach a broader audience, including targeted ads that attracted potential buyers who might not have been actively searching for a home in Noranda.
• Printed Materials: Despite the emphasis on digital marketing, we also produced high-quality printed brochures. These were distributed in the local Noranda area and at open houses, catering to buyers who appreciate having tangible information.
• Open Houses: We conducted multiple open houses to give prospective buyers the opportunity to see the property in person. The open houses were well-attended, with many visitors expressing interest thanks to the combination of our marketing efforts and the home’s appealing presentation.

The Outcome

The transformation and marketing strategy paid off. The property attracted a large crowd of buyers, including both owner-occupiers and investors. This generated significant competition, which ultimately led to multiple offers. The final sale price far exceeded the owner’s expectations, proving that the right preparation and marketing can make a substantial difference.

The property was eventually sold to a family investor who saw great potential in the Noranda home and its prime location. They were particularly impressed by the level of interest generated during the campaign, which reinforced their belief in the property’s value and future return on investment.

Owner Satisfaction

The owners of 125 Benara Road, Noranda, were delighted with the entire process. They found the transformation of their home both exciting and reassuring, as it became clear that the updates would appeal to modern buyers. Their initial concerns about selling a home that held so much emotional value were alleviated by the positive response from the market and the excellent sale price achieved.

In their 5-star review, the owners highlighted the professionalism, care, and expertise that went into every aspect of the sale. They appreciated the clear communication and the way their home was showcased to its full potential.

Conclusion

The sale of 125 Benara Road, Noranda, is a prime example of how thoughtful preparation, strategic marketing, and professional guidance can transform a property’s market performance. By removing outdated elements, making key updates, and utilizing digital staging, we were able to present the home in the best possible light. The result was a successful sale that exceeded expectations, leaving both the sellers and the buyers extremely satisfied.

This case study demonstrates the importance of understanding the current market and making necessary adjustments to ensure a property appeals to today’s buyers. It also highlights the value of combining traditional and digital marketing methods to reach a wide audience and create competition, ultimately leading to the best possible outcome for the seller.