A Real Estate Story of Potential, Planning & Premium Results
First Impressions: A Block with a Bigger Story
Some homes reveal their potential slowly. Others, like 31 Pola Street in Dianella, practically shout it from the verge. On paper, it was a four-bedroom home on a generous plot. But when you looked a little closer—when you understood the zoning, the land shape, the location—you realised this wasn’t just a house. This was an opportunity.
Located on a quiet and established street in the heart of Dianella, this property sat proudly on a generous 984 square metre block with an impressive 20.1-metre frontage. Zoned R30, it carried rare triplex development potential, something increasingly scarce in Perth’s inner suburbs.
What made it truly special, however, was that it wasn’t just vacant land. The home was solid and rentable—opening the door to a wide range of buyer profiles: developers, investors, families, and land-bankers alike.
The Seller’s Situation: No Rush, Just Results
The seller wasn’t in a hurry. Their primary concern wasn’t speed. It was value. They wanted a premium result without dragging the property through endless opens or gimmicky marketing campaigns.
Their instruction was simple but powerful: “Let’s do this properly.”
They were open, realistic, and ready to take advice. They wanted to understand how the market would respond to the zoning and the land size—and they wanted a plan to help attract the right buyers.
More importantly, they gave me their full trust—especially when it came to pricing and negotiation.
What Made This Property Special
This wasn’t just a case of ticking boxes. Yes, it had R30 zoning. Yes, the land was nearly 1,000sqm. Yes, it had the right frontage and rectangular shape for future development. But more than that, it had flexibility.
The existing home was neat, liveable, and offered immediate rental income. That opened up a bigger pool of interest:
- Developers could start the planning process while generating income.
- Investors could buy and hold, knowing the land value would increase.
- Families could live in it now and subdivide later.
Few properties offer that kind of flexibility—and buyers recognised that immediately.
Strategic Preparation: Let the Block Speak for Itself
We didn’t over-style it. We didn’t try to sell it as something it wasn’t. We presented it clearly as what it was: a development site with holding income potential in a premium part of Dianella.
Here’s what we did instead:
- Produced a clean floor plan and included key site dimensions.
- Prepared all relevant zoning information and made it easy for buyers to assess feasibility.
- Created sharp, informative advertising focused on the development angle.
- Wrote editorials for social media, emails, and buyer networks.
No hype. No distractions. Just clear, focused information designed to help the right buyer see the potential—and act.
The Day-One Strategy: Intensity Over Duration
From the moment we listed it, the goal was clear: create competition from day one so we didn’t need multiple opens, multiple weekends, or a dragged-out campaign.
Too many agents hope for momentum to build over time. I prefer to build it before launch, then release it with force.
We had:
- A large and active buyer list ready to be notified.
- Pre-qualified buyers already looking for R30 development blocks.
- A tailored social media campaign targeting developer-investor profiles.
But the most critical decision? We launched with an indicative price—not too low, not too high. A number the seller would genuinely consider, positioned as an invitation to negotiate.
It worked.
The Asking Price: An Invitation That Sparked a Frenzy
We positioned the home with a price that made sense. It wasn’t a trick or a bait price. It was the amount the owner would realistically consider as a starting point.
It gave us room to negotiate upwards. And it gave buyers clarity. Within hours of launch, the response was beyond expectations.
Ten formal offers arrived. Not just enquiries—actual, written offers.
Developers. Investors. Owner-occupiers. Some had missed out on other listings. Some were waiting specifically for a block like this. They didn’t want to miss out again.
Behind the Scenes: 10 Offers, 10 Stories, One Outcome
Each offer had merit. Each buyer had a plan:
- One developer wanted to go straight into a triplex build.
- Another investor planned to hold for three years and develop later.
- A family saw the chance to build a dream home and subdivide later for their kids.
- One buyer had previously missed out on a similar block nearby and came in aggressively.
It wasn’t just about numbers. I looked at:
- Finance status
- Clauses and terms
- Deposit strength
- Flexibility on settlement
This wasn’t about choosing the highest bid—it was about choosing the strongest overall offer.
The Power of Trust: Controlled, Not Rushed
This is where trust matters.
The seller told me:
“Gregory, I trust you 100%. Pick the best one. You just tell me where to sign.”
But I didn’t rush it. Even though we had several strong offers on the table, I took the rest of the day to respectfully speak with every serious bidder.
I let them know the process was reaching its conclusion and gave them the opportunity to adjust their terms or price if they wished. That extra day wasn’t about delay—it was about clarity.
Some buyers did improve their offers. Others didn’t. But the result was clear.
The strongest buyer didn’t just match the top price—they came back with better terms.
The next morning, the contract was drawn and signed. A premium result—locked in, clean, and done with full confidence.
The Seller’s Reaction: Relief, Joy, and Proof
When I confirmed the result, the seller said:
“You said there’d be strong interest, but I didn’t expect this. Ten offers? Above what we were hoping for? You created a storm, Gregory. I’m so glad we did it this way.”
It’s a moment I won’t forget—because it wasn’t just a financial win. It was a seller who felt listened to, respected, and supported the entire way.
They got a result they didn’t think was possible—and they got it without stress, without price drops, and without dragging things out.
Lessons from 31 Pola Street
This wasn’t an ordinary listing. It was a case study in what’s possible when you mix:
- Local knowledge
- Strong buyer targeting
- Clear communication
- Skilled negotiation
- And full trust between seller and agent
This result didn’t happen by chance. It was planned, measured, and executed with purpose.
And it shows what other sellers with large blocks or development-zoned land can achieve when the process is done right.
What’s In It for You?
If you own a large block in Dianella or surrounding suburbs—especially with development potential—you should know:
You don’t need to accept the first offer. You don’t need to underprice. And you definitely don’t need to run an endless campaign.
With the right pricing strategy, correct marketing, and experienced negotiation, your property can attract the right buyers—and achieve a premium result.
Every step matters:
- Getting your floor plans and zoning info ready
- Targeting the right buyer segment
- Creating competition from launch
- Knowing when to push and when to hold
That’s where I come in.
Thinking of Selling?
Let’s have a conversation. No pressure. No obligation. Just a genuine discussion about what your property could achieve with the right plan.
📍 Visit i8b5yw5zdl.wpdns.site
📞 Call Gregory Swiatek on 0414 260 457
📩 Or email: gregory.swiatek@raywhite.com
Let’s write your own success story—together.
