A private treaty sale is a method of selling real estate where the property is offered for sale at a fixed price, and prospective buyers are invited to submit offers to the seller. This method contrasts with auctions, where buyers bid against each other in a public forum.

Advantages of Private Treaty Sale:

  1. Controlled Price: The seller sets an asking price, which can create a benchmark for offers. This can prevent the property from being sold for less than its worth.
  2. Flexibility in Negotiations: Private treaty sales often provide room for negotiation on price and terms. This flexibility can be beneficial for both the seller and buyer.
  3. Less Pressure: Unlike auctions, which can be high-pressure environments, private treaty sales offer a more relaxed timeline for both buyers and sellers.
  4. Confidentiality: The details of the sale and negotiations remain private, which some sellers prefer.

Considerations for Sellers:

  1. Pricing Strategy: Setting the right asking price is crucial. Too high, and you risk deterring potential buyers; too low, and you may not achieve the property’s full value.
  2. Marketing: Effective marketing is key to attracting the right buyers. This includes professional photography, online listings, and potentially, targeted advertising.
  3. Negotiation Skills: Be prepared for negotiations. Understanding the market and your bottom line is essential.
  4. Legalities: Ensure all legal aspects of the sale are in order, including contracts and compliance with local real estate laws.

Here are 25 key points about the Private Treaty method of sale:

  1. Fixed Price: The property is offered at a specific price set by the seller.
  2. Negotiation Opportunity: Potential for negotiation on the price and terms.
  3. No Public Bidding: Unlike auctions, there is no public competition.
  4. Flexible Time Frame: Sales can occur over an extended period.
  5. Privacy: Offers and negotiations are not disclosed publicly.
  6. Buyer Research: Allows time for buyers to research the property thoroughly.
  7. Cooling-off Period: Not applicable in Western Australia
  8. Market Adaptability: Can adjust the price based on market feedback.
  9. Deposit Flexibility: Potential to negotiate deposit amounts and terms.
  10. Conditionality: Offers can be subject to conditions like finance or inspections.
  11. Marketing Strategy: Tailored marketing approach to target specific buyers.
  12. Seller Control: More control over the sales process for the seller.
  13. Agent Expertise: Benefit from a real estate agent’s negotiation skills.
  14. Less Intimidating: More approachable for some buyers than auctions.
  15. Legal Preparations: Requires thorough legal preparation of contracts.
  16. Property Presentation: Opportunity to stage and present the property over time.
  17. Buyer Inspection: More time for buyers to arrange inspections.
  18. Market Value Estimation: Easier to estimate market value based on offers received.
  19. Reduced Stress: Often considered less stressful than an auction.
  20. Potential for Higher Offers: Can receive offers above the asking price.
  21. Buyer Competition: Can still create competition among buyers in a private setting.
  22. Sales Campaign Duration: Flexibility to extend or shorten the sales campaign.
  23. Transparency: Clear understanding of the asking price for buyers.
  24. Seller’s Terms: Ability to set terms that suit the seller’s situation.
  25. Feedback Opportunity: Allows for feedback and adjustment of strategies based on buyer interest.

These points offer a comprehensive overview of the Private Treaty method, highlighting its flexibility, control, and potential for a tailored approach to selling real estate.

The Role of a Real Estate Agent:

A skilled real estate agent can guide a seller through the private treaty sale process. They can provide market analysis, advice on pricing, marketing strategies, and negotiation expertise. Additionally, they handle inquiries, conduct inspections, and ensure legal compliance.


Private treaty sales offer a controlled, flexible approach to selling property. While it may not have the urgency of an auction, it provides sellers with the opportunity to negotiate terms that suit their needs and preferences. With the right strategy and support from a real estate professional, it can be an effective way to sell a property.

P.S. When you’re ready, here are four ways I can help you…

  • Get an expert appraisal of your home’s worth before putting it on the market.
  • Create an Engaging and Eye-Catching Marketing Plan That Will Captivate Your Audience
  • Conduct Effective and Engaging Negotiations
  • Deliver Outstanding Results

If we can help, please call us at 0414 260 457 or contact us via email Thanks for visiting

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