Why The Swiatek System™ Matters When It’s Time to Move On
The Cost of Rushing
In real estate, every decision is magnified. A price set too quickly, a photo taken in poor light, a garden left unkempt, or a negotiation approached without strategy—these are not minor oversights. Each can quietly but powerfully shift tens of thousands of dollars from your pocket into the buyer’s.
Most sellers don’t realise it until it’s too late. The home is sold, the cheque is in hand, but the lingering question remains: “Could we have achieved more?”
That’s exactly why I developed The Swiatek System™. It’s not about speed. It’s not about being the first to throw your home online. It’s about deliberate preparation, clear execution, and creating competition so that when your property sells, it does so at its absolute peak.
Because in this market—even a good market—staging, planning, and negotiating properly always pay for themselves.
The Swiatek System™ – Four Steps to Success
I’ve been in real estate since 1990, and across thousands of campaigns I’ve seen one truth proven time and again: most homes will sell, but not all will sell for top dollar.
The difference lies in the process. That’s why The Swiatek System™ is built around four distinct stages:
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Shine Time – preparing your home to impress buyers.
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Show Time – presenting it online and in person at its absolute best.
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Seal Time – negotiating with strength to create competition and protect your price.
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Success Time – delivering a result that not only closes the deal but leaves you confident you’ve maximised your outcome.
Each stage builds on the last. Skip one step—or rush through it—and the balance shifts away from you and into the buyer’s hands.
Shine Time – The Preparation That Pays
Buyers today aren’t just looking for a house; they’re looking for a lifestyle. They walk through your door already comparing your property to others they’ve seen online. If your home doesn’t shine, their offer won’t either.
Preparation goes beyond a quick tidy-up. It’s about transforming the way buyers perceive your home:
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Staging: Professional staging can elevate your property from “another listing” to “must-see.” Even in a buoyant market, spending $3,000 on staging can deliver a return many times over.
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Repairs & Maintenance: Minor issues—peeling paint, leaking taps, tired carpets—signal neglect to buyers. Fixing them changes perception instantly.
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Gardens & Outdoor Spaces: Kerb appeal is real. The front photo is often the first impression online, and it sets the tone before buyers even walk in.
In Shine Time, you and I work together to decide exactly what’s worth improving. Not everything needs to be changed, but the right choices ensure buyers see your home at its best—so they’re prepared to pay for it.
Show Time – Presentation With Impact
Once your home shines, it’s time to show it off. But showing isn’t about opening the door and hoping. It’s a carefully designed strategy to capture attention and create competition.
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Professional Photography & Video: In a scrolling world, images are everything. A dark, grainy photo makes buyers keep scrolling. Crisp, well-lit images stop them in their tracks.
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Twilight Viewings: When appropriate, twilight showings transform a property into something aspirational. Warm lights, glowing pools, styled alfresco areas—it’s lifestyle on display.
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Marketing Beyond the Basics: A signboard and listing are not enough. We combine digital marketing, letterbox invitations, social media campaigns, and personalised buyer outreach.
Show Time is about building anticipation and attracting not one, but many buyers to the table. Because competition, not compromise, drives top prices.
Seal Time – Negotiating Beyond “Acceptable”
This is where so many agents fall short. They focus on “getting an offer” rather than “getting the best offer.”
Negotiation is not just a conversation; it’s a skill, sharpened over decades. The difference between an average negotiator and a seasoned one is often the difference between acceptable and outstanding.
Here’s what I focus on:
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Creating Competition: Multiple interested parties change everything. Buyers don’t want to lose the home, and that urgency drives them higher.
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Controlling the Pace: Rushing to accept the first offer is one of the most expensive mistakes a seller can make. I manage timing so that momentum builds to your advantage.
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Protecting Your Price: Every buyer wants a deal. My job is to ensure that deal doesn’t come at your expense.
This is the moment when “tens of thousands” are truly on the line. One wrong move and it’s gone. One well-executed negotiation, and it’s yours.
Success Time – Settlement With Confidence
Finally, there’s Success Time. This is more than just signing papers and waiting for settlement. It’s about ensuring the outcome is smooth, stress-free, and fully maximised.
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You walk away knowing you didn’t undersell.
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You see the strategy clearly from start to finish.
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You feel the weight lifted, not the regret of “what if.”
Success Time isn’t luck. It’s the natural outcome of a deliberate process—the culmination of Shine, Show, and Seal.
Real Stories, Real Results
Across Noranda, Morley, Dianella, and beyond, I’ve seen The Swiatek System™ deliver results again and again.
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45 Drake Way, Morley: An ex-rental that could have easily undersold. With preparation, staging, and strong marketing, it broke local records.
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20 Rudge Place, Lockridge: Rather than fixing a price, we kept it open to negotiation, attracted a crowd, and sold well above expectation.
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134 McGilvray Avenue, Noranda: The owners worried they’d lose money after recent purchase costs. By fully staging and spotlighting the outdoor areas, we achieved a fantastic result the same evening as the twilight viewing.
Each success was not accidental. Each was the result of following The Swiatek System™ step by step.
Why “Getting It Right the First Time” Matters
In real estate, you don’t get unlimited chances. If your home launches poorly—bad photos, wrong price, rushed marketing—you can’t just relist it a month later and expect buyers to forget. The market remembers. And stale listings almost always lead to lower offers.
That’s why getting it right the first time is non-negotiable.
The cost of rushing? Tens of thousands gone.
The benefit of patience and process? Tens of thousands gained.
The Psychology of Buyers – Why the System Works
Behind every sale is human psychology. Buyers make decisions emotionally, then justify them logically. The Swiatek System™ is designed to work with that psychology:
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Shine Time appeals to emotion—buyers fall in love with what they see.
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Show Time reinforces logic—they see value supported by strong marketing.
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Seal Time uses urgency and competition to tip them towards action.
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Success Time ensures they stay confident all the way to settlement.
Skip one stage, and the balance collapses. Complete all four, and you create an environment where buyers compete—and your price soars.
Even in a Good Market, the Rules Don’t Change
Some sellers think: “It’s a seller’s market. Homes are moving fast. Why invest in the process?”
The truth is, even in strong markets, underselling is common. Buyers know how to spot opportunity. They know when a seller is rushing or when an agent is inexperienced. That’s when they swoop in, offering less than what the property is truly worth.
The Swiatek System™ protects against that. It ensures that no matter the market, your home is positioned for premium results.
Final Thoughts – Protecting What’s Yours
Selling a home is not just another transaction. It’s often the largest financial decision you’ll ever make. One rushed step—whether in preparation, presentation, or negotiation—can shift tens of thousands into the buyer’s pocket.
But with the right system, the right preparation, and the right partner, those same tens of thousands stay where they belong: with you.
That’s what The Swiatek System™ is designed to do. It’s not just a method. It’s three decades of experience turned into a proven process.
When it’s your time to move, don’t risk regret. Get it right the first time.
Call to Action
If you’re thinking about selling—or even just curious about what your home might achieve—let’s have a conversation. I’ll show you how The Swiatek System™ applies to your home, your situation, and your goals.
📞 Call me directly on 0414 260 457
📧 Email me at gregory.swiatek@raywhite.com
🌐 Visit gregoryswiatek.com
Because in real estate, the difference between “sold” and “sold for top dollar” is not chance—it’s process.
