Pricing My Service
Transparent Fees, Exceptional Results
Competitive rates that ensure you get the best return on your property sale.
Competitive rates that ensure you get the best return on your property sale.
When you’re ready to sell your home, picking the right real estate agent is one of the most important decisions you’ll make. You will want Transparent Fees Exceptional Results! There are lots of options out there, from large/small agencies to solo agents, and it can be tough to know who to trust. But in real estate, like anything else, you get what you pay for.
Why Experience and Negotiation Skills Matter
Selling a home isn’t just about listing it; it’s about knowing the market, positioning your home to attract the right buyers, and negotiating the best deal. With over 30 years of experience, I’ve mastered these skills to make sure my clients get top prices for their homes and avoid the common pitfall of underselling.
The fear of underselling is real. No one wants to walk away from a sale feeling like they left money on the table. This is where my negotiation skills come into play. It’s not just about getting the most money; it’s about understanding what both buyers and sellers want, reading the situation, and knowing when to push or hold back. My years of experience mean I know how to navigate these talks successfully, making sure you get the best deal possible.
This home wasn’t in great shape at first, but the owners enhanced both the interior and exterior based on all my recommendations. They didn’t expect to achieve a record price in the area for this kind of property, but that’s exactly what happened. The result far exceeded expectations, more than justifying the rate of selling fees, and highlighting the impact of effective marketing and strong negotiation skills.
45 Drake Way, Morley
Here is where Transparent Fees, Exceptional Results are explained: In Western Australia, real estate commissions usually range between 2% and 3% of the selling price, plus government charges. I position myself within this range, offering excellent service without overcharging. Some smaller agencies or solo agents might offer lower rates, like 1.4% to 1.8%, but it’s important to think about what you’re getting for that price.
These lower-cost options often don’t have the resources, support, or technology needed to market your home effectively and negotiate top dollar. When you consider how much you could lose on the sale price, those savings might not be worth it, and you might end up underselling your home.
The Benefits of a Big Company
As part of the Ray White network, I have access to the best technology and support in the industry. This includes top-notch marketing tools, real-time updates for clients, and a large network of buyers. Ray White’s technology gets your home in front of the right people fast, giving you the best chance for a great sale.
118 Camboon Road, Noranda
The owners achieved an impressive sale, thanks to a meticulously crafted marketing strategy that went above and beyond the standard approach. By leveraging top-notch marketing techniques and strategic promotion, we ensured the property attracted a wide range of serious buyers, ultimately leading to a highly competitive sale. The investment in selling fees was more than justified, as it directly contributed to the remarkable outcome, proving that a well-executed marketing plan is the key to maximizing your property’s value.
When it comes to selling your home, you really don’t want to take shortcuts. Sure, lower commission fees from small agencies or solo agents might look appealing at first, but when you factor in the expertise, negotiation skills, and advanced technology that I offer, the difference in cost is more than justified.
In real estate, you really do get what you pay for. By choosing a service that’s fairly priced, you’re investing in the experience, negotiation know-how, and top-notch technology that can make a big difference in your final sale price. This helps ensure you’re not underselling your most significant asset.
My fees are a reflection of the results I deliver. Experience, strong negotiation skills, and strategic marketing make a significant difference in achieving the best possible outcome. While some small agencies or solo agents may offer lower fees, they often fall short in maximizing your property’s value. With my proven track record, you’re not just paying a fee — you’re investing in the success of your sale.
58A Homer Street, Dianella
My fees are a reflection of the results I deliver. Experience, strong negotiation skills, and strategic marketing make a significant difference in achieving the best possible outcome. While some small agencies or solo agents may offer lower fees, they often fall short in maximizing your property’s value. With my proven track record, you’re not just paying a fee — you’re investing in the success of your sale.
Choosing the right real estate agent isn’t just about finding the lowest fee; it’s about getting the experience, negotiation skills, and tools that really make a difference. With me, you get fair pricing, tons of know-how, and the best technology that Ray White has to offer. When it comes to selling your home, make sure you’re choosing someone who will help you get the best possible result and protect you from the risk of underselling.
When you reach out to discuss selling your property, here’s how our conversation might unfold:
"I'm looking to sell my property but want to make sure I get a good price. What do you offer, and how do your fees work?"
"Great to hear that you’re focused on getting the best price. My role is to help you select the right services that will highlight your property’s strengths and attract serious buyers. I work with experienced third-party professionals for marketing, so you’re getting the best in the business. My fee reflects the value I add in coordinating these services and ensuring every detail is managed effectively."
"How do you decide which third-party services to use?"
"That’s a key part of my expertise. I assess your property’s unique features, the target market, and current market trends. Based on that, I recommend the best photographers, digital marketers, or staging experts to showcase your property in the most appealing way. Every decision is tailored to maximize your property’s value. Do you have any specific marketing needs or concerns?"
"I’m not sure what kind of marketing my property needs. Can you give me some examples of what’s worked well for others?"
"Absolutely. For instance, high-quality photography and virtual tours have been incredibly effective in attracting online interest, especially with today’s buyers doing much of their research online. For properties with unique features or a premium price point, we might consider professional staging or targeted social media campaigns. I’d be happy to discuss which options could work best for your property. What’s most important to you in the selling process?"
"I want to make sure the property sells quickly, but I don’t want to compromise on price."
"I completely understand. My strategy is to strike a balance between timing and maximizing your return. By choosing the right marketing services and pricing the property strategically, we can create demand and attract offers that meet or exceed your expectations. Would you be open to discussing a pricing strategy that aligns with your goals?"
"Yes, I’m interested in hearing more about that."
"Fantastic. We can look at comparable sales in your area to determine a competitive yet profitable price. From there, I’ll recommend a tailored marketing plan that includes the right mix of online and offline strategies to attract qualified buyers quickly. Does that approach sound like it would meet your needs?"
"It does, but I’m concerned about the cost of all these services. How do your fees compare to other agents?"
"That’s a fair question. In Western Australia, the average success fee is typically between 2% and 3% of the selling price plus government fees. You might come across some small discount operators offering rates between 1.4% and 1.8%. However, even those lower rates are still a significant amount for what they can provide, often without the necessary resources or support to truly maximize your sale price. I position myself in the middle of this range, offering you a balance of competitive pricing and high-quality service backed by a large company with exclusive resources. This approach ensures that you get the best value and the best results."
"That makes sense. I want to make sure my property gets the attention it deserves."
"Exactly. By leveraging the resources of a large company, I can provide a level of service and support that smaller or less experienced agents simply can’t match. My focus is on delivering real value by ensuring your property stands out and attracts the right buyers. Is there anything else you’d like to know about the process?"
"I just want to be sure I’m making the right decision."
"That’s completely understandable, and I’m here to make sure you feel confident every step of the way. If you have any specific questions or concerns, we can go through them in detail. My goal is to make the process as smooth and successful as possible for you. What would help you feel more confident moving forward?"
"I think knowing more about the timeline and what to expect would help."
"I can certainly walk you through the process. Typically, after we agree on a marketing plan and price, we’ll launch the campaign, which includes photography, online listings, and open houses. We’ll monitor buyer interest closely and adjust as needed to keep things moving. I’ll keep you updated regularly, so you’re never in the dark. Let’s discuss your ideal timeline, and we can tailor the plan to fit."
"That sounds good. I’m thinking I’d like to sell within the next few months."
"That’s a realistic timeframe, especially if we start preparing now. We can begin with an initial consultation to assess your property’s readiness for market, then move into the marketing phase. I’ll handle the details to ensure everything is on track for a successful sale. Shall we set up a time to discuss the next steps in more detail?"
"Yes, that would be great."
"Perfect. I’ll prepare some insights and recommendations specific to your property so we can make the most of our meeting. Looking forward to working with you to achieve the best possible outcome!"
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