At 25 Ardross Way, Noranda, I was entrusted with a property that, while structurally sound and featuring a nice modern kitchen, needed some attention before it could truly shine in the market. The home, a 4-bedroom, 2-bathroom ex-rental, showed signs of wear and tear, with the most pressing issue being moisture-related problems in the bathrooms that had caused visible damage to the exterior walls.

From the moment I first inspected the property, I knew that to achieve the best possible result, we had to take decisive steps to elevate its overall presentation. I provided the owners with a detailed plan, outlining all the necessary improvements. Their commitment to following every recommendation was remarkable. They understood that to match the quality of the modern kitchen, the entire home needed to be brought up to the same standard.

The first step was addressing the moisture issues in the bathrooms. The leaks were fixed promptly, ensuring that potential buyers would see a home free of such concerns. With that critical task completed, we moved on to the aesthetics. The entire house was repainted in a fresh, neutral palette that would appeal to a broad range of buyers. This not only covered the visible signs of wear but also gave the home a bright, welcoming atmosphere.

Next, we turned our attention to the garden. As an ex-rental, the garden had been somewhat neglected, so reestablishing it was crucial. The owners worked diligently to revive the outdoor spaces, transforming the garden into a lush, inviting area that complemented the rest of the property. This effort paid off, as the revitalized garden became a significant selling point.

With the physical improvements completed, we moved on to staging the home. We ensured that each room was beautifully furnished and decorated to highlight the home’s best features, creating an environment where potential buyers could easily envision themselves living. The result was a home that not only looked fantastic but also felt warm and inviting.

One of the most compelling features of this property was that the entire home was securely situated behind an automatic security gate. This provided an added layer of privacy and security, which I knew would appeal to many buyers. Additionally, the massive workshop/garage at the back of the property was a unique feature that I believed would attract a specific type of buyer—a car enthusiast who would appreciate the secure space for their prized vehicles.

Understanding the importance of targeted marketing, I put special effort into ensuring that this feature was prominently highlighted in all promotional materials. The owners fully supported this approach, and we spared no expense in producing high-quality brochures that showcased the property’s unique attributes. These brochures were not just informative; they were designed to make a lasting impression, with professional photography and compelling descriptions that truly captured the essence of the home.

Our marketing strategy extended well beyond traditional methods. We utilized both online and offline channels to reach the widest possible audience. Social media campaigns, online listings, and a comprehensive email campaign ensured that the property was exposed to a vast pool of potential buyers. Additionally, we held a Twilight Opening, which turned out to be a tremendous success. The evening atmosphere, combined with the carefully staged home and beautifully lit garden, created a magical experience for the attendees.

The turnout at the Twilight Opening was impressive, with a significant number of potential buyers in attendance. One particular guest stood out—he bypassed the house and went straight to the workshop, clearly captivated by the space. This was precisely the type of buyer I had anticipated, and as it turned out, he became one of the bidders, ultimately securing the property.

While I had a clear vision of the type of buyer who would be interested in this home, creating competition was essential to achieving the best result. The strategic marketing, the attention to detail in staging, and the owners’ unwavering commitment to implementing every recommendation played a critical role in this success. The buyer, recognizing the value, was more than willing to meet the market, leading to a sale that exceeded expectations.

The owners were thrilled with the outcome. Their commitment to the process, from making the necessary improvements to supporting the marketing strategy, was key to the successful sale. So pleased were they with the result that they engaged me to assist with another property sale. This time, they gave me full rein, saying, “Gregory, you do whatever you feel is best to get the best price.” And once again, we delivered, achieving a record sale that reaffirmed the power of collaboration and dedication to excellence.

This success story at 25 Ardross Way, Noranda, is just one example of how a committed approach and strategic marketing can lead to outstanding results. If you’re thinking about selling and want to ensure your home achieves its full potential, get in touch with me today and let’s discuss how we can achieve the best outcome for you.