When the owners of 24/12 Tenth Avenue, Maylands first approached me with their one-bedroom apartment in a high-rise complex, they were considering selling the property in its existing condition. The apartment, which had been a rental, was vacant and a bit worn from years of tenant occupancy. The initial plan was simple: put it on the market “as is” and hope to attract a buyer based on its prime location.

Located in the heart of Maylands, this apartment boasted proximity to just about everything a buyer could ask for. Whether it was access to public transport with the train station nearby, local shops and cafes, or other urban conveniences, the location made it appealing to potential buyers looking for easy, low-maintenance living. However, despite its location benefits, the property itself needed some attention to make it stand out in a competitive market.

The Challenge: Preparing for Sale

When I first saw the apartment, it was clear that while it had potential, its current state wouldn’t help achieve the best possible result. Years of wear and tear from tenants had left the property looking tired, and competing against other similar apartments in the same complex could make it harder to attract buyer interest. The apartment’s dated carpets, worn-out vinyl flooring in the kitchen, and walls that had seen better days made it less appealing.

The owners were initially considering listing it “as is,” but I believed we could achieve a far better result with some strategic updates. After discussing options with them, I suggested a few improvements that would help the apartment shine. The goal was to refresh the space and create an inviting, modern look without a massive investment.

The Solution: Simple Improvements, Big Impact

We decided to move forward with a few key upgrades to significantly boost the apartment’s appeal. The first step was to repaint the entire apartment. Fresh paint can work wonders, and in this case, it instantly brightened the space, making it feel more open and welcoming. We chose neutral, light tones to appeal to a broader audience and allow potential buyers to envision the apartment as their own blank canvas.

Next, we addressed the flooring. The old carpet was replaced with new, modern vinal in the living areas and bedroom. The worn vinyl in the kitchen was replaced as well, giving the apartment a cohesive and updated look. These changes made a remarkable difference, transforming the apartment from a tired rental into a more modern, clean, and attractive living space.

The Marketing Strategy: Standing Out in the Market

With the apartment now looking fresh and appealing, we moved to the next phase: getting it in front of as many potential buyers as possible. I crafted a tailored marketing plan designed to generate interest quickly and effectively. Given the handy location of the apartment and its newly updated condition, I knew it had the potential to stand out, even in a competitive market.

Our marketing plan included professional photography that highlighted the apartment’s bright, refreshed interior, as well as its excellent location near the train line and all the amenities that Maylands has to offer. We focused on emphasizing the convenience of the location and the move-in readiness of the apartment, making it an ideal option for first-time buyers, investors, or those looking to downsize into a low-maintenance property.

The Result: A Quick and Lucrative Sale

The response was fantastic. With our marketing efforts, we attracted a significant number of inquiries. The property stood out as a great option in the high-rise complex, especially when compared to other similar apartments that were still on the market. Buyers were particularly drawn to the fact that it was freshly updated and move-in ready, as well as the convenience of its location.

In just a short period of time, we had a large amount of interest, and multiple potential buyers were keen to move forward. The competition and interest generated by our marketing strategy led to a quick sale, and we were able to secure a price well above what other similar apartments in the complex had achieved.

The Takeaway: The Value of Preparation and Strategy

This success story highlights the importance of thoughtful preparation and a strategic marketing plan. Initially, the owners were leaning towards selling the apartment “as is,” but with a few key improvements and the right marketing approach, we were able to significantly increase the value of the property and achieve a fantastic result.

By investing in fresh paint and updated vinyl, the owners transformed their apartment into a more desirable property, and the results spoke for themselves. The apartment sold quickly, and at a much higher price than similar properties in the same complex.

If you’re considering selling your property, it’s important to understand that small improvements and the right strategy can make all the difference. At Ray White, we’re committed to helping sellers maximize their results by providing expert advice and tailored marketing plans that get results. Whether you’re selling a small apartment or a larger home, we can help you achieve the best possible outcome.

Final Thoughts

The sale of 24/12 Tenth Avenue, Maylands, is a testament to how the right approach can turn a standard property into a standout. I’m proud to have helped the owners achieve more than they originally expected, and it’s another example of how investing a little time and effort upfront can pay off significantly in the end.

If you’re thinking about selling and want to explore how to get the most out of your property, feel free to get in touch. Together, we can turn your property into a success story just like this one.